Outdated Website: The existing website lacked a modern and responsive design, leading to poor user engagement and limited mobile compatibility. Additionally, it did not provide essential features such as virtual tours, real-time property availability, or an easy-to-use interface for potential buyers and investors.

Inconsistent Branding: The branding elements, including logo, typography, and color scheme, were not aligned with Creek Marina’s luxury positioning. This inconsistency created confusion among potential customers and weakened the overall brand identity in a competitive real estate market.

Limited Promotional Content: Absence of high-quality videos and virtual walkthroughs hindered marketing and sales efforts.

Inefficient Project Management: Lack of a centralized tool led to communication gaps, project delays, and budget overruns.

Fragmented Sales Process: No structured CRM resulted in slow lead conversions, missed follow-ups, and difficulty tracking interactions.

IT Infrastructure Gaps: Poor networking, outdated security surveillance, and weak access control affected performance and security.