Case Study: MSIG – StacCraft

Case Study - MSIG

Insurance that Sees the Heart in Everything

MSIG Insurance Singapore, a leading general insurer, aimed to revamp its digital and physical branding to enhance customer engagement, streamline user experience, and reinforce its brand identity. Our agency was entrusted with developing an integrated brand presence through a new website, outdoor advertising (posters and billboards), and a cohesive branding strategy.

Branding

Website

/ client

MSIG – Singapore

/ CAPABILITIES

Branding, Website

Live

/ Typography

Ubuntu

/ Color palette

#1B1464

#E12228

Hire us! for MSIG Insurance, a leading general insurer

Let’s Talk

Challenges

in MSIG

Challenge: Ensuring the website’s ease of use while incorporating complex insurance offerings.

Solution: Developed a simplified UI/UX with categorized navigation and AI-driven search functionality.

Challenge: Creating outdoor advertisements that stand out in a competitive insurance market.

Solution: Leveraged bold visuals, concise messaging, and strategic placement for maximum impact.

Challenge: Maintaining brand consistency across various media.

Solution: Developed a comprehensive brand guideline to ensure uniformity in all communications.

Strategy & Approach

Website Development

1. User-Centered Design: Conducted user research to understand customer pain points and preferences.

2. Enhanced Navigation: Implemented a streamlined interface with clear pathways for insurance products, claims, and customer support.

3. Mobile Optimization: Ensured a responsive design for seamless access across all devices.

4. Integration of Digital Tools: Enabled online claims submission, policy management, and chatbot support for improved customer service.

5. SEO & Performance Optimization: Improved site loading speed and search engine rankings for better visibility.

Poster & Billboard Design

1. Visual Impact: Designed high-contrast, attention-grabbing visuals to reinforce brand awareness.

2. Strategic Messaging: Communicated MSIG’s key selling points—comprehensive coverage, fast claims processing, and exceptional service.

3. Outdoor Placement: Selected high-traffic locations to maximize visibility and brand recall.

4. Consistency with Brand Identity: Ensured alignment with digital and print materials for a unified brand presence.

Branding Enhancement

1. Refreshed Visual Identity: Updated brand colors, typography, and design elements to reflect MSIG’s modern, customer-centric approach.

2. Brand Voice Development: Created messaging guidelines that emphasized trust, protection, and innovation.

3. Multi-Channel Brand Consistency: Ensured uniformity across digital, print, and outdoor media for a seamless brand experience.

4. Campaign Alignment: Integrated branding with MSIG’s campaigns, such as "Protect Your Journey with MSIG," reinforcing the company’s mission and values.

Results & Impact

Digital Presence

As a new digital platform, the website had to make a strong first impression while clearly conveying MSIG’s.

Improved Engagement

A significant increase in time spent on the site, showcasing strong user interest.

Higher Lead Conversion

Optimized contact forms and strategic CTAs led to an increase in inquiries.

SEO Success

Improved search engine rankings, driving organic traffic from international investors.

Seamless User Experience

Mobile and desktop users experienced a frictionless, visually appealing interface.

Strong Brand Identity

Consistency across digital and print channels was critical for maintaining a strong, recognizable presence.

Conclusion

The collaboration between MSIG Insurance Singapore and our agency successfully elevated MSIG’s brand presence, both online and offline. By creating a seamless digital experience, impactful outdoor advertisements, and a cohesive branding strategy, we helped MSIG strengthen its position as a leading insurance provider in Singapore.