/ client
Currumbin Valley – Australia
Branding, Packaging, Brochure
/ Typography
Arkhip
/ Color palette
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#7C6043
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Despite its strong reputation within niche gourmet circles, Currumbin Valley Cheese faced challenges in scaling its visibility beyond local farmers’ markets. The brand needed a refreshed identity and strategic marketing to expand its reach into premium retail stores and online platforms while preserving its authentic, artisanal appeal.
/ Solution
To help Currumbin Valley Cheese strengthen its market presence, we implemented a multi-faceted approach:
Brand Refinement: Enhanced visual identity and storytelling to highlight the brand’s heritage, craftsmanship, and dedication to sustainable dairy farming.
Packaging Revamp: Designed premium packaging that appealed to upscale retailers and reinforced the brand’s artisanal essence.
Digital Expansion: Developed a compelling online presence, including an engaging website and social media strategy to attract a wider audience.
Retail & Wholesale Strategy: Created marketing collateral and promotional materials tailored for gourmet food retailers, delis, and hospitality partners.
