/ client
Fabricules – Dubai
Branding, Web, Brochure
/ Typography
Muller
/ Color palette
#2E3791
#00B4F3
Fabricules faced the challenge of standing out in the competitive textile chemical industry while effectively communicating the benefits of its sustainable and high-performance solutions. The company needed to differentiate itself from traditional chemical suppliers, build trust with textile manufacturers, and expand into global markets. Additionally, educating the industry on the advantages of eco-friendly textile chemistry and driving adoption among major brands required a strong branding and marketing strategy.
/ Solution
To strengthen Fabricules’ market presence, we implemented a comprehensive strategy:
Brand Positioning & Messaging: Developed a compelling narrative highlighting Fabricules’ expertise in sustainable textile chemistry.
Product Line Optimization: Refined product categories, emphasizing eco-friendly, non-toxic, and performance-driven solutions tailored for various textile applications.
Digital & Content Marketing: Launched a refreshed website, created technical whitepapers, and leveraged social media to educate and engage textile manufacturers.
Industry Partnerships: Established collaborations with textile mills, fashion brands, and regulatory bodies to build credibility and adoption.
