/ client
McDonald’s
/ CAPABILITIES
Mobile App
McDonald’s partnered with Staccraft to reimagine its mobile app experience—aiming to boost engagement, simplify ordering, and deliver personalized value to millions of users.
/ Typography
Lovin’ Sans
/ Color palette
#DA291C
#FFC72C
Challenges
With a growing demand for digital convenience and personalization, McDonald’s needed a modern, scalable mobile app that could:
_Deliver seamless ordering and checkout experiences
_Provide tailored deals and real-time restaurant information
_Maintain brand consistency across regions and user types
_Handle millions of users across multiple platforms
Our Approach
Experience Design
⭢ User Journey Mapping: Crafted detailed journey maps for first-time users, loyal customers, and quick-service scenarios.
⭢ Wireframing & Prototyping: Built and tested interactive prototypes to refine navigation and flow.
⭢ UI/UX Design: Delivered a visually rich, clean, and scalable interface aligned with McDonald’s global brand system while remaining locally relevant.
⭢ Wireframing & Prototyping: Built and tested interactive prototypes to refine navigation and flow.
⭢ UI/UX Design: Delivered a visually rich, clean, and scalable interface aligned with McDonald’s global brand system while remaining locally relevant.
Experience Design
⭢ User Journey Mapping: Crafted detailed journey maps for first-time users, loyal customers, and quick-service scenarios.
⭢ Wireframing & Prototyping: Built and tested interactive prototypes to refine navigation and flow.
⭢ UI/UX Design: Delivered a visually rich, clean, and scalable interface aligned with McDonald’s global brand system while remaining locally relevant.
⭢ Wireframing & Prototyping: Built and tested interactive prototypes to refine navigation and flow.
⭢ UI/UX Design: Delivered a visually rich, clean, and scalable interface aligned with McDonald’s global brand system while remaining locally relevant.
Development
⭢ Frontend: Built using cutting-edge mobile technologies to ensure high performance and responsiveness.
⭢ Backend: Designed for scale, capable of handling large volumes of concurrent orders and real-time updates.
⭢ Integrations: Seamlessly connected with McDonald’s internal systems for payments, promotions, and location-based services.
⭢ Backend: Designed for scale, capable of handling large volumes of concurrent orders and real-time updates.
⭢ Integrations: Seamlessly connected with McDonald’s internal systems for payments, promotions, and location-based services.
Testing & Optimization
⭢ Multiple rounds of QA, beta testing, and performance tuning ensured the app worked flawlessly across devices and operating systems.
Real Business Impact
User Engagement
The app saw a 40% increase in downloads and a 2x growth in daily active users within six months. Personalized deals improved user retention by 35%, making the experience more engaging and sticky.
Operational Efficiency
Order placement time dropped by 28%, and better UI led to fewer abandoned carts. Backend integration streamlined operations and reduced order errors across stores.
Revenue & Conversion
Digital order volume rose by 23%, with higher average order values driven by smart upselling. Loyalty features and re-engagement tools boosted repeat purchases significantly.
Customer Satisfaction
App ratings increased by 1.2 stars within three months. Over 80% of users rated the app as easy to use, citing faster performance and a more intuitive experience.
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Conclusion
This collaboration reflects Staccraft’s ability to deliver enterprise-grade digital products that are user-focused, technically robust, and brand-consistent. The McDonald’s App is more than just a food ordering tool—it’s a strategic touchpoint that reinforces loyalty and builds meaningful customer relationships.
