/ client
MSIG – Singapore
Branding, Website
/ Typography
Ubuntu
/ Color palette
#1B1464
#E12228
Strategy & Approach
Website Development
2. Enhanced Navigation: Implemented a streamlined interface with clear pathways for insurance products, claims, and customer support.
3. Mobile Optimization: Ensured a responsive design for seamless access across all devices.
4. Integration of Digital Tools: Enabled online claims submission, policy management, and chatbot support for improved customer service.
5. SEO & Performance Optimization: Improved site loading speed and search engine rankings for better visibility.
Poster & Billboard Design
2. Strategic Messaging: Communicated MSIG’s key selling points—comprehensive coverage, fast claims processing, and exceptional service.
3. Outdoor Placement: Selected high-traffic locations to maximize visibility and brand recall.
4. Consistency with Brand Identity: Ensured alignment with digital and print materials for a unified brand presence.
Branding Enhancement
2. Brand Voice Development: Created messaging guidelines that emphasized trust, protection, and innovation.
3. Multi-Channel Brand Consistency: Ensured uniformity across digital, print, and outdoor media for a seamless brand experience.
4. Campaign Alignment: Integrated branding with MSIG’s campaigns, such as "Protect Your Journey with MSIG," reinforcing the company’s mission and values.
Website: Enhance user experience, improve navigation, and integrate digital solutions for seamless customer interactions.
Posters & Billboards: Create visually compelling designs that communicate MSIG’s reliability and service excellence.
Branding: Establish a strong and consistent brand identity that aligns with MSIG’s core values of trust, innovation, and customer-first service.
Visual Impact: Designed high-contrast, attention-grabbing visuals to reinforce brand awareness.
Strategic Messaging: Communicated MSIG’s key selling points—comprehensive coverage, fast claims processing, and exceptional service.
Outdoor Placement: Selected high-traffic locations to maximize visibility and brand recall.
Consistency with Brand Identity: Ensured alignment with digital and print materials for a unified brand presence.
Results & Impact
Digital Presence
Improved Engagement
Higher Lead Conversion
SEO Success
Seamless User Experience
Strong Brand Identity
Conclusion
The collaboration between MSIG Insurance Singapore and our agency successfully elevated MSIG’s brand presence, both online and offline. By creating a seamless digital experience, impactful outdoor advertisements, and a cohesive branding strategy, we helped MSIG strengthen its position as a leading insurance provider in Singapore.
