/ client
Pfizer – Pakistan
/ CAPABILITIES
Website
/ Typography
NotoSans
/ Color palette
#0000C9
#0095FF
Challenge
Pfizer needed a website that catered to diverse stakeholders while ensuring compliance with strict healthcare regulations like HIPAA and GDPR. The existing platform had usability issues, including complex navigation and limited accessibility, especially for mobile users. Additionally, managing localized and multilingual content across Pfizer’s global presence required a scalable content management system. Addressing these challenges was key to creating a seamless and compliant digital experience.
/ Solution
User-Centric Website Redesign
- Conducted extensive user research to understand stakeholder needs.
- Developed a clean, intuitive design with streamlined navigation for ease of access.
- Implemented clear content segmentation for patients, healthcare providers, and investors.
Regulatory & Security Compliance
- Ensured compliance with HIPAA, GDPR, and other healthcare data regulations.
- Implemented secure authentication and data encryption measures.
Mobile-First & Accessibility Focus
- Designed a fully responsive website optimized for all devices.
- Incorporated accessibility features (ADA & WCAG compliance) to support users with disabilities.
Advanced (CMS)
- Integrated a scalable CMS to enable seamless content updates.
- Developed localization features to support multi-language content for different regions.
→ 35% Increase in Website Engagement – Improved user experience led to higher session durations and lower bounce rates.
→ Enhanced Regulatory Compliance – Pfizer’s website met stringent industry standards, ensuring legal and ethical integrity.
→ Improved Mobile Accessibility – A 50% increase in mobile traffic highlighted the success of mobile-first optimizations.
→Efficient Content Management – The CMS allowed Pfizer’s global teams to manage and update content efficiently.
